Social media is permeating all facets of our lives, and it’s no different for dentists. There is good and bad that comes with these new forms of marketing. The good is that we can interact more closely with our patients and connect with them on a more personal level. The bad is that it’s still important to keep a professional relationship and the closer you get to your patients the harder that is to do. This is especially true on Facebook. But luckily there are ways to get the best of both worlds:
The number one concern I hear from dentists about marketing via Facebook is “privacy”. Dentists, and team members, are worried about patients accessing their personal Facebook accounts once they participate on behalf of a practice/business Facebook page. However, once we review the appropriate privacy settings for personal accounts, that hurdle is easily overcome.
In fact, it’s a good idea to set a Facebook guideline for your practice such as: If posting, commenting or interacting on behalf of the practice (on the practice page), please be sure your privacy settings are set as “private” for your personal Facebook account. This will help ensure that team members personal lives remain separate from the practice.
Source: Dental Relationships
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